Motion at Spark

Motion at Spark

My tenure as a motion graphics artist at Spark Advocacy was a period of creative growth and exploration. The agency's approach to fostering new ideas and granting creative freedom allowed me to push the boundaries of my craft. Working with clients who were often unfamiliar with design concepts presented unique challenges, but the supportive and enthusiastic team environment made it an enriching experience. Client Base: Spark Advocacy primarily serves organizations and businesses looking to enhance their messaging through visual storytelling. Our clients ranged from non-profits to government agencies and corporate entities, each with distinct needs and varying levels of design literacy. Creative Process: The agency's approach encouraged ideation and experimentation. I was often given the opportunity to both design and animate concepts, allowing for a cohesive vision from conception to execution.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

 Labour Day (In-house promotion)

   Technique: Character rigging using Deekay tool in After Effects

This project, my first at Spark, allowed me to explore advanced rigging techniques, creating dynamic and relatable characters to celebrate Labor Day.

New Year (In-house promotion)

   Concept: Creative brand celebration

   This project was an exciting opportunity to push creative boundaries for our agency's New Year promotion. I developed a concept that reimagined our brand elements in a fresh, dynamic way. The result was a visually striking animation that caught the eye of our owner, Perry, who was particularly enthusiastic about its innovative approach. While the final product ventured slightly beyond our typical brand guidelines, it sparked valuable discussions about the balance between creativity and brand consistency. This experience taught me important lessons about pushing creative limits while still maintaining a connection to established brand identity.

Check out the whole animation on Vimeo  or Instagram

First Day of Spring (In-house promotion)

   Technique: Hand-drawn animation in Procreate
   Concept: Warm, illustrative feel-good piece

   This project showcased our ability to create emotionally resonant content using traditional animation techniques.

Remembrance Day (In-house promotion)

   Concept: Honoring veterans

A respectful animation depicting soldiers walking through fields, with flowers transforming into poppies on a woman's dress. This piece demonstrated our capacity for handling sensitive themes with appropriate gravity.

Find it on Insta

Canada Day

Client: Railway Association of Canada and Spark Advocacy
Concepts: Celebrating Canadian railways and national pride
a) Railway Association of Canada: A looping animation of a train traversing bridges and landscapes, highlighting the role of railways in Canada's history and present.
b) Spark Advocacy: In addition to the client work, I created an in-house animation for our agency's Canada Day celebration. The animation demonstrated our ability to create compelling content that resonates with national sentiments while maintaining brand identity.

This somber yet touching piece blends 3D and 2D animation techniques. Set in a minimalist white environment, it features text embossed in walls and a 2D animation of lovers longing for each other. The contrast between the stark 3D setting and the emotive 2D characters creates a powerful visual metaphor for love in the digital age. This project showcases my ability to convey complex emotions through motion graphics, combining different animation styles to tell a compelling story.

Working at Spark Advocacy significantly enhanced my skills as a motion graphics artist. The variety of projects and clients challenged me to adapt my style and communication methods, ensuring our visual narratives were both compelling and accessible to diverse audiences.

The agency's culture of encouraging new ideas and granting creative freedom was instrumental in my professional growth. It allowed me to experiment with different techniques and styles, from character rigging to hand-drawn animation, broadening my skillset and creative problem-solving abilities.

Perhaps most importantly, this experience taught me the value of balancing creative expression with client needs and brand identities. It honed my ability to translate abstract concepts into visually striking and effective motion graphics, always keeping the end goal of clear communication in focus.

Work at Spark Advocacy represents a significant milestone in my career, laying the foundation for my approach to motion design and client relations in subsequent roles. Spark's instagram

Next Project
or explore all projects